If you have come across the captivating images advertising the Shoppers Stop brand – they are the work of UK based Tejal Patni. He is currently in a film school in the city, prior to which he lived and worked in Mumbai. This is the second time he has been involved with the brand’s advertising campaigns. The first time around, along with art director’s Mangesh Rane’s concept, the campaign was taken to a whole new level. Mangesh and I always worked very well together and the campaign was purely a result of that.
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